Festival of Xtreme Building (2007)

As part of the build up to the Art/Architecture event, I created the branding which involved playing with the X from Xtreme and X for the unknown

Versions of the X designs were used as teasers in posters, books and online.

A simple animated graphic was also created which was played from giant screens on top of the nearby Rotunda Building in central Birmingham.

I also created a 'spot painting' using coloured versions of the X logo, along with a key to unravel the message.